Photo Op was a fine art photography company that sold high-end prints to art appreciators and collectors. Photo Op approached Apex Haus to create a logo design and other materials to help them sell their work.
The brand was designed to appeal to eccentric art collectors. Apex Haus designed a logo, patterns, packing tape and other stationary for Photo Op.
· Logo design
· Visual brand system
· Pattern design
· Packing tape design
· Print collateral
The company owner wanted the logo to represent the process used for printing the work. Offset printing uses the colors cyan, magenta, yellow and black: these were incorporated into the logo.
The patterns were inspired by textures and subjects from photos the company's artists had taken. A color guide was developed to help ensure quality printing of the materials across applications.