Spore Studios is a trio of creative web design and online marketers based on Prince Edward Island, Canada. Spore Studios hired Apex Haus to design a logo and brand guide for their business.
Apex Haus created a logo that echoes the meaning behind the name "spore": spreading ideas. The friendly green and grey color palette was designed to be both inviting and professional at the same time.
· Logo design
· Typographic system
· Color system
The challenge with the logo was how to convey the concept of spores and spreading ideas in a clean modern way.
Apex Haus incorporated the idea of the three creative minds behind the business into a square with spores spreading outwards.