Photo Op was a fine art photography company that sold high-end prints to art appreciators and collectors. Photo Op approached Apex Haus to create a logo design and other materials to help them sell their work.
The brand was designed to appeal to eccentric art collectors. Apex Haus designed a logo, patterns, packing tape and other stationary for Photo Op.
The company owner wanted the logo to represent the process used for printing the work. Offset printing uses the colors cyan, magenta, yellow and black: these were incorporated into the logo.
The patterns were inspired by textures and subjects from photos the company's artists had taken. A color guide was developed to help ensure quality printing of the materials across applications.